On The Bend Designs

Case Study

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My Role

As the designer, I was responsible for conceptualizing and creating a unique brand identity for On The Bend Designs. The goal was to create a visually striking and memorable logo that balances elegance with a natural, handmade feel.

The Challenges

The On The Bend Designs logo presented challenges in balancing intricate details with simplicity, ensuring scalability across branding applications. Integrating typography that complemented the handcrafted aesthetic while maintaining readability was key. Achieving depth through shading and highlights added complexity, requiring careful refinement to avoid visual overwhelm. Additionally, the design needed to remain versatile for print, web, and merchandise. Through thoughtful adjustments, I created a logo that effectively captures the brand’s identity with both elegance and functionality

The Problem

On The Bend Designs needed a logo that reflected its unique, handcrafted aesthetic while remaining versatile for various branding applications. The challenge was to create a design that balanced intricate details with readability and scalability. It needed to convey an artisanal, mystical feel without becoming overly complex or difficult to reproduce across different mediums.

The Solution

To address these challenges, I designed a logo that blends organic, handcrafted elements with a mystical aesthetic. The crescent shape, wrapped with braided details, symbolizes creativity and craftsmanship, while the soft purple typography enhances the brand’s ethereal feel. Carefully balancing intricate details with clarity, the final design ensures versatility across digital and print mediums, maintaining legibility while preserving its artistic essence