Happiness?

Case Study

ROLE

Designer

CLIENT

Rick & Morty

YEAR

2025

Happiness? by Miyah Dunlap

Description

A kinetic typography animation interpreting an emotional Rick and Morty monologue through expressive motion, pacing, and typographic storytelling


Project Prototypes

Happiness?

My Role

Motion designer and typographer responsible for concept, timing, layout, animation, and final editing.

The Challenges

The dialogue is long, emotionally complex, and fast-moving at times. The biggest challenge was preventing visual overload while keeping the pacing expressive and engaging. Balancing readability with emotional nuance required careful timing and selective emphasis.


The Problem

Kinetic typography can easily become visually chaotic or one-note. Without strong pacing and hierarchy, viewers struggle to follow the meaning — especially with a monologue this intense and layered.

The Solution

I used scale shifts, color accents, and rhythmic movement to guide the viewer through emotional highs and lows. Each phrase was animated to match the tone — abrupt motions for anger, slow pushes for melancholy, static pauses for heavy truths. The result is a focused, expressive kinetic typography piece that enhances the original dialogue’s impact.