Moss & Moon Inn

Case Study

---

My Role

As the brand designer & layout designer I was responsible for visual identity direction, brochure layout, typography system, atmosphere development, and overall experiential tone.

The Challenges

Moss & Moon Inn needed a printed brochure that accurately reflected its immersive retreat experience; quiet, intentional, nature-centered, without looking overly commercial or wellness-trendy. The challenge was achieving a visual identity that felt elegant, spiritually grounded, and truly transportive while remaining professional and credible.

The Problem

The inn had no physical brand collateral to represent its unique offering. Relying solely on word-of-mouth and digital presence limited its ability to form partnerships or attract guests seeking intimate, restorative travel experiences. There was a need for a tangible, premium-quality brochure that conveyed the depth and tone of the retreat.

The Solution

I designed a refined trifold brochure that visually embodies the Moss & Moon Inn experience using atmospheric color, restrained typography, and balanced spatial composition to evoke stillness, intimacy, and natural luxury. The result is a physical brand piece that immediately communicates trust, emotional resonance, and experiential identity, suitable for guest inquiries, boutique collaborations, and retreat event placement.